Third party labeling and the consumer decision process

Fabrice Larceneux () and Marie Carpenter

No 891, HEC Research Papers Series from HEC Paris

Abstract: The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels.

Keywords: Food labels; Protected Geograhic Indication (PGI) labels; label equity; consumer decision process (search for similar items in EconPapers)
JEL-codes: D11 D12 (search for similar items in EconPapers)
Pages: 28 pages
Date: 2008-09-01
New Economics Papers: this item is included in nep-agr and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:0891

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