Is the luxury industry really a financier’s dream ?

Jean-Noël Kapferer and Olivier Tabatoni

No 935, HEC Research Papers Series from HEC Paris

Abstract: Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?

Keywords: luxury brands; sales; investment; performance; profitability; finance (search for similar items in EconPapers)
JEL-codes: G10 L25 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2010-06-29
New Economics Papers: this item is included in nep-cfn
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ebg:heccah:0935

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