Building a "creative culture" for sustainable innovation

Paddy Miller () and Azra Brankovic
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Paddy Miller: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN
Azra Brankovic: IESE Business School, Postal: Research Division, Av Pearson 21, 08034 Barcelona, SPAIN

No D/879, IESE Research Papers from IESE Business School

Abstract: Innovation has shifted from being about one-off phenomena to being a continuous effort requiring creative engagement and alert responsiveness from organizational actors. As more companies face the need to build a system-wide and sustainable capacity for innovation, creating a "culture of innovation" is becoming a priority. The concept of an "innovation culture" remains undertheorized in the literature, however. We offer a conceptual and practical framework for building an innovation culture in an organization. Specifically, we show how a cultural infrastructure that orients actors in the practices of creativity and improvisation combines with individual meaning-making processes to simultaneously generate innovation and an innovation culture across an organization.

Keywords: innovation; organizational culture; creativity; improvisation (search for similar items in EconPapers)
Pages: 17 pages
Date: 2010-09-07
New Economics Papers: this item is included in nep-cul, nep-ino and nep-knm
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Persistent link: https://EconPapers.repec.org/RePEc:ebg:iesewp:d-0879

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