Tracking Quality Assessments Over Time. The Rise and Fall of S.L.V. Cabernet Sauvignon

Olivier Gergaud, Victor Ginsburgh and Juan Moreno-Ternero

No 2022-13, Working Papers ECARES from ULB -- Universite Libre de Bruxelles

Abstract: The outcome of the famous 1976 Judgment of Paris, a blind wine tasting of ten wines by eleven judges, brought American wines to the forefront of the wine business. A Californian wine, the 1973 Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, was declared the winner, surpassing four highly prized French wines (Château Mouton-Rothschild, 1970; Château Montrose, 1970; Château Haut-Brion, 1970; and Château Léoville Las Cases, 1971). We collect ratings from experts for (almost) all vintages of the same ten wines over the years 1968-2021 and find that the S.L.V. Cabernet Sauvignon is far from being first. We conclude that either the 1973 vintage was overrated by the experts who tasted it in 1976, or 1973 was merely an outlier in this winery.

Keywords: 1976 Judgment of Paris; 1973 S.L.V. Cabernet Sauvignon; wines; ratings; tracking quality. (search for similar items in EconPapers)
Pages: 10 p.
Date: 2022-05
New Economics Papers: this item is included in nep-agr and nep-his
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