Good Service Strategies Affect Competitive Advantage

Desfitrina Desfitrina, Zulfadhli Zulfadhli and Widarti Widarti
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Desfitrina Desfitrina: Sriwijaya University, Palembang, Street Srijaya Negara, Old Hill, Ilir Barat I, Bukit Palembang City, South Sumatra, Indonesia,
Zulfadhli Zulfadhli: Universitas Tamansiswa Palembang, Jl. Tamansiswa No. 261, 20 Ilir D. I, Ilir Timur, I Palembang City, South Sumatra, Indonesia.
Widarti Widarti: Universitas Tamansiswa Palembang, Jl. Tamansiswa No. 261, 20 Ilir D. I, Ilir Timur, I Palembang City, South Sumatra, Indonesia.

International Review of Management and Marketing, 2019, vol. 9, issue 6, 135-144

Abstract: The purpose of this study is to determine the effect of service on competitive advantage. The unit of analysis in this study is the manager of a manufacturing industry company in South Sumatra. The results showed that a good level of service would create a competitive advantage that had the characteristics possessed by managers to produce a production advantage over similar companies. Furthermore it was found that the effect of service on competitive advantage companies must understand how to manage the various resources they have. An important key to winning competition lies in the company's ability to create competitive advantage. Competitive advantage can come from various company activities such as in designing, producing, marketing, delivering, and supporting its products. Each of these activities must be directed to support a relatively low cost position with good quality on the basis of creating differentiation.

Keywords: Service Strategy; manufacturing; Competitive Advantage (search for similar items in EconPapers)
JEL-codes: L6 O14 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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