Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia

Muhammad Naparin, Mahrus Aryadi, R. R. Yulianti Prihatiningrum and Suyatno Suyatnob
Additional contact information
Muhammad Naparin: Faculty of Forestry, Univeritas Lambung Mangkurat, Indonesia
Mahrus Aryadi: Faculty of Forestry, Univeritas Lambung Mangkurat, Indonesia
R. R. Yulianti Prihatiningrum: Faculty of Economics and Business, Universitas Lambung Mangkurat, Indonesia
Suyatno Suyatnob: Faculty of Economics and Business, Universitas Lambung Mangkurat, Indonesia

International Review of Management and Marketing, 2024, vol. 14, issue 6, 1-8

Abstract: In the tourism sector, wetlands provide a wealth of biodiversity and diverse landscapes including natural resource conservation tourism (flora fauna). In this context, marketing is needed to provide sustainable competitiveness for natural tourism parks. This study aimed to test four dimensions of tourist experience (educational, aesthetic, entertainment, escapism) on memorable tourism experiences (MTE), and to test the influence of MTE on tourist loyalty (TL). This study used a quantitative method and SmartPLS 4.1 for statistical analysis. Respondents were tourists who had visited the Bakut Island Nature Tourism Park, Indonesia. The results of the study showed that educational experience (EduEx), aesthetic experience (AesEx), entertainment experience (EntEx), and escapism experience (EscEx) had a significant positive effect on MTE, and MTE had a significant positive effect on TL. The urgency and implications of this study were to design the four dimensions of experience that influence TL that provide positive stimulus to tourist behavior for biodiversity conservation both during and after the visit in achieving sustainable development goals. The originality of this study was to test the antecedents of TL from the customer experience perspective, as well as to provide a clear substantive distinction between the dimensions of tourist experience and memorable tourism experiences.

Keywords: Memorable Experience; Experience Dimensions; Customer Experience; Sustainable Wetland; Tourist Loyalty (search for similar items in EconPapers)
JEL-codes: M2 M3 Q2 Q5 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/17115/8244 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/17115 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2024-06-1

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().