Precision farming: what do Italian farmers really think? An application of the Q methodology

Yari Vecchio, Jorgelina Di Pasquale, Teresa Del Giudice, Gregorio Pauselli, Margherita Masi and Felice Adinolfi

Agricultural Systems, 2022, vol. 201, issue C

Abstract: Precision farming (PF) is a term that is now widespread throughout agricultural systems worldwide. It is studied in many ways, from its strictly technical connotation of a farm management strategy that uses information technology to support decision-making processes to the steppingstones and the dissection of the factors involved in the complex scenario of adopting related tools. Starting from the statement "In my opinion, precision farming is…", the present work investigates the perspective of the agricultural entrepreneur in conceptualising PF. Some researchers have highlighted the role of the sphere of the self in adoption, but few efforts have been made to better understand the role played by farmers’ perceptions in the formation of their thinking about innovative tools.

Keywords: Precision farming; Q methodology; Perception; Sphere of the self; Innovation adoption (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:agisys:v:201:y:2022:i:c:s0308521x22001020

DOI: 10.1016/j.agsy.2022.103466

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