Trust transfer effect: The impact of effective market order on tourists' purchase behavior

Yuting Wang and Hui Li

Annals of Tourism Research, 2024, vol. 105, issue C

Abstract: By its nature, the tourism market is characterized by uncertainty and unfamiliarity, and so the success of market transactions depends on an effective market order. However, it is unclear how the latter affects tourists' purchase behavior, and whether tourists with different degrees of travel experience behave heterogeneously in this regard. This study innovatively employs quantitative methods to analyze online reviews and a post-trip survey, and shows that: 1) effective market order (comprising constructive rules and spontaneous rules) prompts tourists' purchase behavior, and constructive rules have a stronger and more fluctuate effect than spontaneous rules; 2) trust transfer from ex-post personalized trust to macro social trust plays a chain-mediating role; 3) this transfer process is moderated by travel experience.

Keywords: Trust transfer theory; Effective market order; Constructive-spontaneous rules; Purchase behavior; Emerging tourism market (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738324000021
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:105:y:2024:i:c:s0160738324000021

DOI: 10.1016/j.annals.2024.103725

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().