The use of synthetic data in tourism

Giampaolo Viglia, Susanne J. Adler, Caroline Lancelot Miltgen and Marko Sarstedt

Annals of Tourism Research, 2024, vol. 108, issue C

Abstract: •Large language models can support stimuli evaluation.•Synthetic data suits early research such as pretests; avoid it for main studies.•Prompt-tuning and fine-tuning improve large language model's responses.

Keywords: Synthetic data; Large language models; ChatGPT; Experimental stimuli; Pretest; Prompting (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:108:y:2024:i:c:s0160738324000963

DOI: 10.1016/j.annals.2024.103819

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