The application of netnography in tourism studies

Muchazondida Mkono and Kevin Markwell

Annals of Tourism Research, 2014, vol. 48, issue C, 289-291

Abstract: •Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically User-Generated-Content.

Date: 2014
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:48:y:2014:i:c:p:289-291

DOI: 10.1016/j.annals.2014.07.005

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