Ambiguity tolerance and advertising effectiveness

Qian Li, Huang, Zhuowei(Joy) and Kiel Christianson

Annals of Tourism Research, 2017, vol. 63, issue C, 216-222

Keywords: Ambiguity tolerance; Perceived advertising effectiveness; Tourism photographs; Text (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:63:y:2017:i:c:p:216-222

DOI: 10.1016/j.annals.2016.12.004

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