The valley of dry bones: A city’s revival for tourism

Andrei O.J. Kwok and Elaine Yin Teng Chew

Annals of Tourism Research, 2017, vol. 66, issue C, 199-203

Abstract: •Marketing communication campaign in the early days of post-disaster.•The use of photo-centric newsletters in Japan’s tourism recovery strategies.•Destination image restoration via cognitive and affective images of major themes.•Practical use of photographs to subtly address travel risk concerns.•Covertly addressing negative perceptions may be effective in tourism recovery.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738317300920
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:66:y:2017:i:c:p:199-203

DOI: 10.1016/j.annals.2017.06.008

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().