Cooperation evaluation with the use of network analysis

Katarzyna Czernek-Marszałek

Annals of Tourism Research, 2018, vol. 72, issue C, 126-139

Abstract: The aim of the paper is to propose a way of assessing tourist partnerships using Social Network Analysis (SNA). The partnership structure chosen for this assessment was the ‘Wisła Tourist Organization’ (WTO) – a Destination Marketing Organization operating in the south of Poland. Collaboration assessment was based on discovering if, and to what extent new types of relationships between WTO members exist – and how big a part of the network structure they cover. It was assumed that the higher the extent of partnership relations in the WTO based on direct relations between WTO’s members including: business cooperation, communication, knowledge, trust, mutual understanding, dialogue, benefits from cooperation, and perceived fulfilled expectations, the higher the level of collaboration evaluation.

Keywords: Relationships; Collaboration/cooperation; Partnership assessment; Social Network Analysis (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:72:y:2018:i:c:p:126-139

DOI: 10.1016/j.annals.2018.07.005

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