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Reconnaissance of philanthropy

P. Christou, E. Hadjielias and A. Farmaki

Annals of Tourism Research, 2019, vol. 78, issue C, -

Abstract: The amount of academic attention given to the notion of philanthropy has increased recently. Despite its significance at an organizational and societal level, philanthropy remains a rather obscure notion – an issue that the present study aims to address. In-depth interviews were conducted with owners of organizations within a rural tourism context who were reciprocally appreciated for their anthropocentricity. The findings reveal that philanthropy should not be restricted to financial aid or charity organizations; it should be expressed with intangible offerings and channeled towards customers and employees alike. The research outcomes make it possible to construct a theoretical conceptual diagram to guide both future researchers and managers of organizations who aspire to acquire a more anthropocentric stance.

Keywords: Philanthropy; Corporate social responsibility; Rural tourism (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:78:y:2019:i:c:3

DOI: 10.1016/j.annals.2019.102749

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