Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions

Allan M. Williams, Jason Li Chen, Gang Li and Vladimír Baláž

Annals of Tourism Research, 2022, vol. 92, issue C

Abstract: This study analyses how Covid-19 shapes individuals' international tourism intentions in context of bounded rationality. It provides a novel analysis of risk which is disaggregated into tolerance/aversion of and competence to manage risks across three different aspects: general, domain (tourism) and situational (Covid-19). The impacts of risk are also differentiated from uncertainty and ambiguity. The empirical study is based on large samples (total = 8962) collected from the world's top five tourism source markets: China, USA, Germany, UK and France. Various risk factors show significant predictive powers of individual's intentions to defer international tourism plans amid Covid-19. Uncertainty and ambiguity intolerance is shown to lead to intentions to take holidays relatively sooner rather than delaying the holiday plans.

Keywords: Risk; Uncertainty; Ambiguity; Pandemic; Travel Intention; Ordinal Logistic model (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:92:y:2022:i:c:s0160738321002243

DOI: 10.1016/j.annals.2021.103346

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