Reduce product counterfeiting: An integrated approach

Anne E. Wilcock and Kathryn Boys

Business Horizons, 2014, vol. 57, issue 2, 279-288

Abstract: There is substantial interconnection between the reduction of product counterfeiting and quality management. This article seeks to demonstrate how integrating anti-counterfeiting initiatives into quality management strategies can reduce risk in the supply chain. We explore issues pertaining to product counterfeiting, the practical application and constraints of anti-counterfeiting initiatives within the supply chain, and the intersection of anti-counterfeiting initiatives with quality management programs. Gaps in current management strategies to address these issues are identified, and a potential remedy to address these deficiencies is proposed. Practical suggestions regarding the application of quality principles to offset counterfeiting should reduce risk in the supply chain.

Keywords: Counterfeiting; Piracy; Anti-counterfeiting; Quality management; Intellectual property rights (IPR); Luxury goods (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:57:y:2014:i:2:p:279-288

DOI: 10.1016/j.bushor.2013.12.001

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