Big data: Dimensions, evolution, impacts, and challenges

In Lee

Business Horizons, 2017, vol. 60, issue 3, 293-303

Abstract: Big data represents a new technology paradigm for data that are generated at high velocity and high volume, and with high variety. Big data is envisioned as a game changer capable of revolutionizing the way businesses operate in many industries. This article introduces an integrated view of big data, traces the evolution of big data over the past 20 years, and discusses data analytics essential for processing various structured and unstructured data. This article illustrates the application of data analytics using merchant review data. The impacts of big data on key business performances are then evaluated. Finally, six technical and managerial challenges are discussed.

Keywords: Big data; Internet of things; Data analytics; Sentiment analysis; Social network analysis; Web analytics (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (53)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:60:y:2017:i:3:p:293-303

DOI: 10.1016/j.bushor.2017.01.004

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