Green recovery in the mature manufacturing industry: The role of the green-circular premium and sustainability certification in innovative efforts

Andrea Appolloni, Charbel Jose Chiappetta Jabbour, Idiano D'Adamo, Massimo Gastaldi and Davide Settembre-Blundo

Ecological Economics, 2022, vol. 193, issue C

Abstract: Sustainability is an essential goal for companies to pursue alongside their efforts to cope with a period of economic crisis and uncertainty. Technologically mature manufacturing sectors need to preserve their competitiveness, and process and product innovation may no longer be sufficient to stimulate demand. Strategic innovation is one possible option to address this challenge. However, methods to implement this new paradigm are still underexplored. This paper analyzes the Italian and Spanish ceramic tile industries as a prime example of process digitalization and environmental practices in the European manufacturing context. Through the application of multi-criteria analysis, this study aims to investigate the possibilities provided by strategic innovation to companies in this sector, in order to be able to compete with producers in emerging countries who use price strategies as the only lever of their competitiveness. To this end, dimensions relating to operations, market, economy, society and the environment are considered herein. Our results show that the multidimensionality of industrial organizations should stimulate manufacturing firms not only to look at customer needs from a price point of view, but to commit to including social and environmental attributes in their products, such as the green-circular premium and sustainability certification. These two practices represent strategic innovation. This presents a complex challenge involving widespread change that concerns entrepreneurship, management and industrial policies.

Keywords: Green recovery; Circular premium; Green premium; Green manufacturing; Strategic innovation; Sustainability (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (26)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0921800921003700
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:193:y:2022:i:c:s0921800921003700

DOI: 10.1016/j.ecolecon.2021.107311

Access Statistics for this article

Ecological Economics is currently edited by C. J. Cleveland

More articles in Ecological Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().