 Awareness days and environmental attitudes: The case of the “Earth Hour”Yiannis Kountouris Ecological Economics, 2022, vol. 195, issue C Abstract: Environmental awareness campaigns disseminate information about the state of the natural environment, aiming to affect public attitudes and encourage pro-environmental behavior. I test the influence of awareness days on the general public's environmental and climate change attitudes and concern, focusing on the case of the Earth Hour, an international campaign organized annually by the World Wide Fund for Nature. The Earth Hour highlights environmental consequences of human activity and encourages sustainable behavior, culminating with a call to mass action. To assess the Earth Hour's effect, I use longitudinal data from Germany and the UK, exploiting the orthogonality of the Earth Hour observance to the timing of data collection, to estimate models comparing individual attitudes and concern before and after the event. I find no evidence of an Earth Hour effect on environmental and climate change attitudes and concern. Results suggest that more research is needed to assess the influence of environmental advocacy campaigns and awareness days on the general public. Keywords: Environmental information campaigns; Activism; Climate concern; Environmental concern; Energy conservation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:195:y:2022:i:c:s0921800922000295 DOI: 10.1016/j.ecolecon.2022.107367 Access Statistics for this article Ecological Economics is currently edited by C. J. Cleveland More articles in Ecological Economics from Elsevier |
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