Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors?

Charles Collet, Pascal Gastineau, Benoît Chèze, Pierre-Alexandre Mahieu and Frédéric Martinez

Ecological Economics, 2023, vol. 214, issue C

Abstract: This paper considers valence-based framing, i.e. a description of equivalent outcomes in either a positive or negative light, in order to reduce transport-related CO2 emissions. This nudge is easier to implement than more traditional tools, such as taxation, and does not rely on the stringent assumption that individuals are fully rational. The findings from a discrete choice experiment focusing on long-distance travel choice are reported herein. Results indicate that a loss framing on CO2 emissions significantly increases the respondents’ pro-environmental behaviors. Moreover, it is shown that the magnitude of the framing effect depends on individuals’ motivational orientation, and that preferences are sensitive to individuals’ psychological factors (i.e. preference for the future and environmental self-identity).

Keywords: Framing effect; Discrete choice experiment; Pro-environmental behavior; Psychological factors (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0921800923002471
Full text for ScienceDirect subscribers only

Related works:
Working Paper: Combining Economics and Psychology: Does CO2 Framing Strengthen Pro-Environmental Behaviors ? (2023)
Working Paper: Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors? (2022)
Working Paper: Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors? (2022)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:214:y:2023:i:c:s0921800923002471

DOI: 10.1016/j.ecolecon.2023.107984

Access Statistics for this article

Ecological Economics is currently edited by C. J. Cleveland

More articles in Ecological Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().