Advertising competition in a mixed oligopoly

Toshihiro Matsumura and Takeaki Sunada

Economics Letters, 2013, vol. 119, issue 2, 183-185

Abstract: We investigate a mixed oligopoly with misleading advertising competition. We find that, a welfare-maximizing public enterprise always engages in misleading advertising and that, an increase in the number of firms increases the profit and advertising level of each private firm.

Keywords: Mixed market; Misinformation; Persuasive advertising (search for similar items in EconPapers)
JEL-codes: H42 L13 L33 (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (26)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:119:y:2013:i:2:p:183-185

DOI: 10.1016/j.econlet.2013.02.021

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