Loss aversion fails to replicate in the coronavirus pandemic: Evidence from an online experiment

Michael Sanders, Emma Stockdale, Susannah Hume and Peter John

Economics Letters, 2021, vol. 199, issue C

Abstract: Loss aversion is a foundational bias and is a natural choice for interventions encouraging compliance during COVID-19. We compare the effectiveness of loss and gain messages and find no difference in the intention to comply with guidance or lockdown beliefs.

Keywords: Loss aversion; COVID-19; Framing; Prospect theory; Behavioural (search for similar items in EconPapers)
JEL-codes: D91 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:199:y:2021:i:c:s0165176520302706

DOI: 10.1016/j.econlet.2020.109433

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