Does seasonal product rotation contribute to countercyclical pricing and cheaper turkeys during Thanksgiving, Christmas, and Easter?

Xiao Dong

Economics Letters, 2023, vol. 225, issue C

Abstract: I find empirical evidence of countercyclical pricing in retail turkeys where demand increases over 750% but prices drop 21% during the holiday periods of Thanksgiving, Christmas, and Easter. I propose seasonal product rotation as an additional explanation for countercyclical prices as some retailers only enter the market during periods of high demand. Empirically, I show that 16% more retail stores carry turkeys during high demand holiday periods, which could be an additional contributing factor for lower prices.

Keywords: Seasonal demand; Countercyclical pricing; Turkey prices; Firm entry; Seasonal product rotation (search for similar items in EconPapers)
JEL-codes: D12 D22 L11 L81 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:225:y:2023:i:c:s0165176523000575

DOI: 10.1016/j.econlet.2023.111032

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