Caitlin Clark's surprising economic impact

E. Frank Stephenson

Economics Letters, 2024, vol. 243, issue C

Abstract: Increases in attendance for University of Iowa's women's basketball games caused by star player Caitlin Clark have led to claims of large economic benefits for Iowa City. This paper uses daily hotel occupancy data to analyze the visitor inflow arising from Clark's stardom. The findings show a surprising pattern: hotel occupancy did increase substantially during Clark's junior season but showed a much smaller increase during her senior season, even with considerably higher game attendance. Local fans substituting from men's games to women's games, thereby leaving fewer women's basketball seats available for out-of-town visitors, appears to explain at least some of the smaller hotel occupancy effect in Clark's senior season.

Keywords: Caitlin Clark; Hotel occupancy; Attendance; Economic impact (search for similar items in EconPapers)
JEL-codes: Z20 Z30 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:243:y:2024:i:c:s0165176524004105

DOI: 10.1016/j.econlet.2024.111926

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