Using choice experiments to improve equity in access to socially marketed HIV prevention products

Fern Terris-Prestholt, Abay Mulatu, Matthew Quaife, Mitzy Gafos, Graham F. Medley, Catherine MacPhail and Kara Hanson

Journal of choice modelling, 2021, vol. 41, issue C

Abstract: Designing strategies to introduce new HIV prevention technologies requires balancing equitable access with sustainable distribution, particularly in resource constrained settings with high HIV prevalence. This paper explores how knowledge of preference heterogeneity can guide the equitable targeting of HIV prevention products using differentiated advertising and product placement to balance increased access with sustainability.

Keywords: Equity; Social marketing; Latent class analysis; Discrete choice experiments; South Africa (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eejocm:v:41:y:2021:i:c:s175553452100052x

DOI: 10.1016/j.jocm.2021.100319

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