Using decision rules to achieve mass customization of airline services

James J.H. Liou, Leon Yen and Gwo-Hshiung Tzeng

European Journal of Operational Research, 2010, vol. 205, issue 3, 680-686

Abstract: This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers.

Keywords: Dominance-based; Rough; Set; Approach; Multi; Criteria; Decision; Making; (MCDM); Data; mining; Decision; rules; Airline; Service; quality (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:205:y:2010:i:3:p:680-686

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