Willingness to pay for solar adoption: Economic, ideological, motivational, and demographic factors

Sachin B. Badole, Stephen Bird, Martin D. Heintzelman and Lisa Legault

Energy Economics, 2024, vol. 136, issue C

Abstract: Residential solar energy installations are a critical component of the energy transition. Nonetheless, just a small fraction of all eligible households have installed solar panels. We investigate household willingness to pay (WTP) for a residential rooftop solar system using a stated preference approach and including socio-demographic, ideological, economic, and psychological factors.

Keywords: Discrete choice experiment; Solar adoption; Energy transition; Renewable energy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:eneeco:v:136:y:2024:i:c:s0140988324004110

DOI: 10.1016/j.eneco.2024.107703

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