New trends in solar: A comparative study assessing the attitudes towards the adoption of rooftop PV

Joana Abreu, Nathalie Wingartz and Natasha Hardy

Energy Policy, 2019, vol. 128, issue C, 347-363

Abstract: The factors affecting the adoption of conventional solar PV have been broadly addressed in the recent literature. However, it is still to determine the public's acceptance of innovations of the traditional solar PV architecture. Building applied photovoltaic technology (BAPV) is a technological innovation that can be installed over existing building surfaces. This study compares an evaluation of the conscious and subconscious attitudinal, control and normative beliefs of American homeowners when randomly primed with two brochures depicting the purchasing, installation, and commissioning of solar PV systems, developed according to the characteristics of conventional and an adhesive “plug and play” BAPV system. The survey instrument (N = 400 survey participants) was designed in consonance to the Theory of Planned Behavior (TPB).

Keywords: Building-applied photovoltaics (BAPV); Solar PV; PV adoption; Theory of Planned Behavior; Structural equation modeling (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:128:y:2019:i:c:p:347-363

DOI: 10.1016/j.enpol.2018.12.038

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