Reducing household electricity consumption during evening peak demand times: Evidence from a field experiment

Valeriya Azarova, Jed J. Cohen, Andrea Kollmann and Johannes Reichl

Energy Policy, 2020, vol. 144, issue C

Abstract: Peak demand reduction is a key element in demand management programs targeting the stabilization of the electricity grid. This study examines a field experiment in Austria that investigated rebates and non-monetary incentives to reduce household electricity consumption during evening peak demand times. The experiment was conducted on 1,257 Austrian households using a smart-phone application and smart-meter data recorded in 15-minutes intervals. Our results show the strongest behavioral change in households who received the monetary incentive, with only weak evidence of changes in the non-monetary treatment groups. Households reduced their consumption in response to the monetary incentive but were then subject to a substantial rebound effect whereby their electricity consumption increased overall.

Keywords: Electricity consumption; Demand response; Peak load shifting; Rebound effect; Behavioral change (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:144:y:2020:i:c:s0301421520303876

DOI: 10.1016/j.enpol.2020.111657

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