Information policies and biased cost perceptions - The case of Swedish residential energy consumption
Thomas Broberg and
Andrius Kazukauskas
Energy Policy, 2021, vol. 149, issue C
Abstract:
Households typically receive utility bills where all electricity use during a fixed period is lumped together. The lack of direct feedback in the form of marginal costs of using specific electric appliances potentially leads to mistakes in households' decision-making because of biased cost perceptions. In this paper, we test the commonly held notion that lack of relevant energy-related knowledge results in cost underestimation of using electric appliances that may lead to over-consumption of energy. Contrary to this notion, our results show that less knowledgeable energy consumers tend to have higher cost perceptions than others. This finding implies that less knowledgeable energy consumers may consume too little of energy. We also find that a substantial share of the sampled households, in particular less knowledgeable energy consumers, are less willing to receive relevant cost-free information about their energy use and costs. This finding suggests that poor energy-related knowledge may not only be a matter of high information search and processing costs, but also a matter of consumers’ limited attention capacity.
Keywords: Efficiency; Energy policy; Knowledge; Information; Perceptions; Energy literacy (search for similar items in EconPapers)
JEL-codes: D12 Q41 Q48 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:enepol:v:149:y:2021:i:c:s0301421520308065
DOI: 10.1016/j.enpol.2020.112095
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