 The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19Gangwei Cai, Binyan Xu, Feidong Lu and Ye Lu Evaluation and Program Planning, 2023, vol. 101, issue C Abstract: After COVID-19, all art exhibitions in 2020 were forced to close and postponed until 2021 in Japan. The current paper studies the dynamic evaluation model and exhibition-driven event tourism promotion strategies based on previous/prospective tourist satisfaction surveys. Echigo-Tsumari Art Triennale (ETAT) was selected for the evaluation case. A new methodology, prospective-importance previous-performance analysis (PIPPA), was used for the previous tourist satisfaction questionnaire survey (by term frequency-inverse document frequency (TF-IDF)) and prospective tourist satisfaction questionnaire survey for the restart. It is an attempt not only for ETAT 2021 but also a sample for the others (hundreds of art exhibitions) in Japan and other countries. Keywords: Tourist satisfaction; Exhibition-driven sustainable tourism; COVID-19; Dynamic evaluation model; Green human settlements promotion strategies; Low-carbon prefabricated buildings (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:epplan:v:101:y:2023:i:c:s0149718923001325 DOI: 10.1016/j.evalprogplan.2023.102355 Access Statistics for this article Evaluation and Program Planning is currently edited by Jonathan A. Morell More articles in Evaluation and Program Planning from Elsevier |
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