Building a family firm image: How family firms capitalize on their family ties

Thomas M. Zellweger, Franz Kellermanns, Kimberly A. Eddleston and Esra Memili

Journal of Family Business Strategy, 2012, vol. 3, issue 4, 239-250

Abstract: We apply organizational identity theory to examine factors that lead family firms to create a family firm image and investigate how a family firm image impacts firm performance. We find that family firm pride, community social ties, and long-term orientation are positively associated with the inclination of a firm to portray itself as a family business to consumers and stakeholders. In turn, we find that a family firm image benefits firm performance. Thus, our study demonstrates that by building a family firm image, the unique family influences on the firm can be leveraged to create a competitive advantage for family firms.

Keywords: Family firm; Organizational identity; Firm image; Firm performance (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (44)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:fambus:v:3:y:2012:i:4:p:239-250

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DOI: 10.1016/j.jfbs.2012.10.001

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