The potential use of robo-advisors among the young generation: Evidence from Italy

Eleonora Isaia and Noemi Oggero

Finance Research Letters, 2022, vol. 48, issue C

Abstract: In this paper, we investigate the potential demand of robo-advisory among Millennials and the Generation Z. Using data from a survey that we designed and fielded in Italy, we show that individuals with an advanced level of financial knowledge are more likely to be potential users of robo-advisors. We also find that only online activities that entail a financial component, such as buying online and making digital payments, are predictive of being interested in the delivery of financial advice through digital platforms. On the other end, non-financial online activities are not associated with the interest in a FinTech robo-advising tool.

Keywords: Robo-advisor; FinTech; Financial literacy; Financial advice (search for similar items in EconPapers)
JEL-codes: D14 G11 G53 O33 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:48:y:2022:i:c:s1544612322002835

DOI: 10.1016/j.frl.2022.103046

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