Should you listen to crypto YouTubers?

Stefanie Moser and Alexander Brauneis

Finance Research Letters, 2023, vol. 54, issue C

Abstract: YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos, we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.

Keywords: Cryptocurrencies; YouTube; Event study; Social networks (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:54:y:2023:i:c:s1544612323001551

DOI: 10.1016/j.frl.2023.103782

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