Relationship between the popularity of a platform and the price of NFT assets

Jaehyung An, Alexey Mikhaylov and Tsangyao Chang

Finance Research Letters, 2024, vol. 61, issue C

Abstract: This study examines the correlation between the popularity and price of Bored Ape NFT assets, drawing data from OpenSea, SuperRare, and Nifty Gateway. Using the cross-quantilogram method, it focuses on the relationship between Bored Ape NFT Collection's price and popularity. Key findings include the potential earnings increase from owning valuable NFTs and the impact of platform popularity on NFT prices. The study highlights how a platform's popularity can affect NFT demand and prices, suggesting that rising platform popularity among collectors may attract more buyers, increasing demand and prices for NFTs listed there, accompanied by a visual representation of SBT tokens.

Keywords: Decision making; Financial innovation; Popularity; Platform; NFT (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:finlet:v:61:y:2024:i:c:s1544612324000874

DOI: 10.1016/j.frl.2024.105057

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