Making use of MCDS methods in SWOT analysis—Lessons learnt in strategic natural resources management

Miika Kajanus, Pekka Leskinen, Mikko Kurttila and Jyrki Kangas

Forest Policy and Economics, 2012, vol. 20, issue C, 1-9

Abstract: Connecting Multiple Criteria Decision Support (MCDS) methods with SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis yields analytical priorities for the SWOT factors and makes them commensurable. Decision alternatives can also be evaluated with respect to each SWOT factor. SWOT analysis provides the basic frame for analyses of operational environments to support strategic decision-making. MCDS methods enhance SWOT analysis and its results so that alternative strategic decisions can be prioritised overall. This benefits the utilisation of the SWOT-results in the decision making process. The methods also help in defining the action line alternatives that are based on the recognition of the most important operational environmental factors and their possible interdependencies. The MCDS method applied initially and most often within the SWOT framework has been the Analytic Hierarchy Process (AHP), and the hybrid approach has been called the A'WOT. Any MCDS method, and its prioritisation principles, can, however, be applied and the existence of different techniques allows the adaptation of use of the MCDS method according to the needs of the decision-maker and the specific planning situation. This paper reviews the evolution of the A'WOT method with AHP, SMART and SMAA-O techniques applied within SWOT, and studies their applicability and the MCDS methods more generally, through required assessment techniques of decision-makers' preferences. The usability of the techniques is analysed with case studies in the field of strategic natural resources management planning. The article focuses mainly on analysis of the differences in MCDS methods from the perspective of the planning situation approached by SWOT.

Keywords: AHP; Strategic planning; SMAA-O; SMART; SWOT; TOWS (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:forpol:v:20:y:2012:i:c:p:1-9

DOI: 10.1016/j.forpol.2012.03.005

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