Linking international adaptation strategy, immigrant effect, and performance: The case of home–host and cross-market scenario

Henry F.L. Chung, Ellen Rose and Pei-how Huang

International Business Review, 2012, vol. 21, issue 1, 40-58

Abstract: Previous studies suggest that a proper fit between business strategy and human resource management can enhance a firm's financial performance. Building on prior findings, this study proposes that an ideal match could occur on the choice of international adaptation strategy and immigrant effect (IE). This match would have a significant effect on firms’ financial performance. The proposed framework is examined using the experience of 121 firms operating across the Greater China region in the home–host and cross-market scenarios. It is found that the extent of adaptation strategy is positively associated with the choice of IE in both home–host and cross-market scenarios and that IE has significant direct and indirect effects on market share and profitability in the cross-market scenario. This study proposes a new strategy–human resource management-performance framework. The findings established provide some implications for researchers and managers.

Keywords: Cross-market scenario; Home–host; Immigrant effect; Performance; Standardisation strategy (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (7)

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DOI: 10.1016/j.ibusrev.2010.11.001

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