Multilevel trust in international marketing of healthcare services: A five-country comparative study

Maria Fregidou-Malama and Akmal S. Hyder

International Business Review, 2021, vol. 30, issue 6

Abstract: This research aims to increase understanding on how multilevel trust is developed as well as how trust levels are interconnected and influence international marketing strategy for healthcare services.

Keywords: COO; China; Multilevel trust; Marketing strategy; Russia; Sweden; Philippines; Brazil; Hong Kong (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (3)

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DOI: 10.1016/j.ibusrev.2021.101895

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