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The effect of user interaction on the demand for mobile text messages: Evidence from cross-country data

Bruno Basalisco

Information Economics and Policy, 2012, vol. 24, issue 2, 132-144

Abstract: This work presents an empirical analysis of the impact of user interaction on the demand for telecommunications. Specifically, we measure mobile telephony demand estimating a point-to-point model of the text messaging traffic exchanged cross-network, identifying the impact of incoming traffic as well as network size. The analysis relies on a monthly dataset spanning 15 countries for the period 2002–2007. The econometric estimates of price elasticities indicate that incoming traffic is a key driver of SMS demand, as previously established for fixed telephony. A further novel contribution is the estimation of the demand impact of network size, a confounding factor for the effect of incoming traffic. The results hold implications for theories of network competition, optimal pricing by telecommunications operators and regulation.

Keywords: Mobile SMS; Price elasticity; Network effect; Point-to-point demand; Incoming traffic; Information exchange (search for similar items in EconPapers)
JEL-codes: L13 L43 L96 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:iepoli:v:24:y:2012:i:2:p:132-144

DOI: 10.1016/j.infoecopol.2011.10.001

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