The impact of broadband Internet on public media: Evidence from China

Ce Matthew Shi and Danhou Li

Information Economics and Policy, 2023, vol. 65, issue C

Abstract: This paper investigates the impact of broadband Internet on the provision of public media in a large developing country. We use new panel data on public broadcasting at the province level from 2005 to 2017 and a control function approach exploiting variation in China's centralized roll-out of digital infrastructure. We find that rising broadband penetration has substantial negative impacts on the quantity of public media provision—including news, public-service programs, and entertainment—in China's local radio and television. Except for news, these effects are driven by changes in both the extensive margin (i.e., fewer channels) and the intensive margin (i.e., less broadcasting per channel). While industry ad revenues decrease significantly, ad intensity and volume per channel increase with higher broadband penetration rates. Lastly, we find that broadband Internet attracts young, educated, and urban viewers away from television but has no effect on the elderly, the less educated, and those with low-paying jobs.

Keywords: Broadband effect; Public broadcasting; Media content; Advertising (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167624523000434
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:iepoli:v:65:y:2023:i:c:s0167624523000434

DOI: 10.1016/j.infoecopol.2023.101058

Access Statistics for this article

Information Economics and Policy is currently edited by D. Waterman

More articles in Information Economics and Policy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().