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The properties of product line prices

Justin P. Johnson and David Myatt

International Journal of Industrial Organization, 2015, vol. 43, issue C, 182-188

Abstract: We study multi-product Cournot suppliers (a monopoly is a special case) who offer menus of differentiated qualities. Under conditions that include linear and constant-elasticity demand specifications, the equilibrium price for each quality is equal to its price in a single-product Cournot market. A corollary is this: a monopolist who naively ignores the substitutability of her products, by choosing the standalone monopoly price for each quality, successfully implements the optimal discriminatory scheme. Under other reasonable specifications, the equilibrium prices are close to the single-product prices. We also evaluate the impact of minimum quality standards.

Keywords: Product lines; Price discrimination; Multi-product competition (search for similar items in EconPapers)
JEL-codes: D42 D43 L11 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:indorg:v:43:y:2015:i:c:p:182-188

DOI: 10.1016/j.ijindorg.2015.05.006

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International Journal of Industrial Organization is currently edited by P. Bajari, B. Caillaud and N. Gandal

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