Non-market strategies and building digital trust in sharing economy platforms

Guihan Ko, Joseph Amankwah-Amoah, Gloria Appiah and Jorma Larimo

Journal of International Management, 2022, vol. 28, issue 1

Abstract: Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.

Keywords: Digital technology; Non-market strategies; Sharing economy; Trust; Digital trust (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (8)

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DOI: 10.1016/j.intman.2021.100909

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