Managing digital transformation during re-internationalization: Trajectories and implications for performance

Honglan Yu, Margaret Fletcher and Trevor Buck

Journal of International Management, 2022, vol. 28, issue 4

Abstract: This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.

Keywords: Re-internationalization; Digital transformation; Internationalized SMEs; International performance (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (14)

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DOI: 10.1016/j.intman.2022.100947

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