Toward an emergent global culture and the effects of globalization on obsolescing national cultures

Allan Bird and Michael J. Stevens

Journal of International Management, 2003, vol. 9, issue 4, 395-407

Abstract: One of the major effects of globalization is the creation of a new and identifiable class of persons who belong to an emergent global culture. As membership in this new global culture rises, many critics find a distinct threat to national cultures, resulting quite possibly in their eventual obsolescence. In this paper, we consider the trends driving the growth of this newly emerging global culture, the process by which new members are socialized into it, the characteristics, or features, that appear to be descriptive of its members, and the impact of this emerging global culture on the obsolescence of national cultures. Finally, while it is unrealistic to expect that the emerging global culture will replace national cultures, we nevertheless conclude that national cultures must be adaptable and able to emphasize the attractiveness of their core elements if they wish to remain relevant in some viable fashion.

Keywords: Emerging; global; culture; National; cultures; Obsolescing; cultures (search for similar items in EconPapers)
Date: 2003
References: View complete reference list from CitEc
Citations: View citations in EconPapers (22)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1075425303000577
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:intman:v:9:y:2003:i:4:p:395-407

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/601266/bibliographic
http://www.elsevier. ... 601266/bibliographic

Access Statistics for this article

Journal of International Management is currently edited by M. Kotabe

More articles in Journal of International Management from Elsevier
Bibliographic data for series maintained by Catherine Liu ().