Low cost carriers going hybrid: Evidence from Europe

Richard Klophaus, Roland Conrady and Frank Fichert

Journal of Air Transport Management, 2012, vol. 23, issue C, 54-58

Abstract: This paper reports the findings of a survey on European airlines often categorized as low-cost carriers to see to which extent they have changed their business model towards a hybrid strategy, adopting features of full service network airlines. Data is provided on relative frequencies of attributes of the low-cost business model retained and modified respectively. The survey concludes that short-haul airline business models in Europe converge. A large percentage of low-cost carriers has evolved into hybrid carriers which blend low-cost traits with those of full service network carriers.

Keywords: Airline industry dynamics; Airline strategies; Low-cost airlines; Hybrid airlines (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (67)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:23:y:2012:i:c:p:54-58

DOI: 10.1016/j.jairtraman.2012.01.015

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