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Customer satisfaction and service quality in the Chinese airline industry

Clement Kong Wing Chow

Journal of Air Transport Management, 2014, vol. 35, issue C, 102-107

Abstract: This paper focuses on studying the relationship between customer satisfaction, measured by customer complaints, and the service quality of Chinese carriers. By using a quarterly unbalanced panel data set covering twelve large and small carriers, our fixed effect Tobit analysis shows that customer complaints rise with increases in the number of damaged bags, but at a declining rate. By contrast, the on-time performance of scheduled flights has no significant effect on customer complaints. Furthermore, non-state or privately owned carriers receive significantly more customer complaints compared with state-owned carriers, and the largest number of complaints are made in the third quarter, which covers the high season of the summer holidays.

Keywords: Customer satisfaction; Complaints; On-time performance; Baggage mishandling (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jaitra:v:35:y:2014:i:c:p:102-107

DOI: 10.1016/j.jairtraman.2013.11.013

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