The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping

Luca Panzone, Alistair Ulph, Daniel Zizzo, Denis Hilton and Adrian Clear

Journal of Environmental Economics and Management, 2021, vol. 109, issue C

Abstract: This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store and carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions because consumers compensate morally desirable and undesirable acts over time, and carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the task of recalling past behaviours.

Keywords: Sustainable consumption; Carbon footprint; Food retailing; Carbon tax; Priming (search for similar items in EconPapers)
JEL-codes: C91 D03 D12 Q01 Q58 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:109:y:2021:i:c:s0095069617307088

DOI: 10.1016/j.jeem.2018.06.002

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