Direct and spillover effects of a social information campaign on residential water-savings

Mónica M. Jaime Torres and Fredrik Carlsson

Journal of Environmental Economics and Management, 2018, vol. 92, issue C, 222-243

Abstract: This paper investigates direct and spillover effects of a social information campaign aimed at encouraging residential water savings in Colombia. The campaign was organized as a randomized field experiment, consisting of monthly delivery of consumption reports, including normative messages, for one year. Results indicate that social information and appeals to norm-based behavior reduce water use by up to 6.8% in households directly targeted by the campaign. In addition, we find evidence of spillover effects: households that were not targeted by the campaign reduced water use by 5.8% in the first six months following the intervention.

Keywords: Peer effects; Social norms; Randomized evaluation; Water utilities (search for similar items in EconPapers)
JEL-codes: C93 D03 L95 O12 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (51)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jeeman:v:92:y:2018:i:c:p:222-243

DOI: 10.1016/j.jeem.2018.08.005

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