The Ethics of Dynamic Pricing

Ahmad Faruqui

The Electricity Journal, 2010, vol. 23, issue 6, 13-27

Abstract: Dynamic pricing has garnered much interest among regulators and utilities, since it has the potential for lowering energy costs for society. But the deployment of dynamic pricing has been remarkably tepid. The underlying premise is that dynamic pricing is unfair. But the presumption of unfairness in dynamic pricing rests on an assumption of fairness in today's tariffs.

Date: 2010
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