 Oh, the places you’ll go: A schema theory perspective on cross-cultural experience and entrepreneurshipRobert J. Pidduck, Lowell W. Busenitz, Yejun Zhang and Abhisekh Ghosh Moulick Journal of Business Venturing Insights, 2020, vol. 14, issue C Abstract: Emerging evidence suggests that there is a meaningful link between overseas experience and entrepreneurial activity. However, we find very limited inquiry at the individual-level into why cross-cultural exposure seems to enhance proclivities to engage in entrepreneurship. Drawing from Schema Theory, we argue that breadth of cross-cultural experience cultivates entrepreneurial intentions through the role of alertness—a set of schematic aptitudes for spotting commercial potential. Using a sample of lay individuals from the U.S. (N = 581) with diverse entrepreneurial and overseas experience, we find support for our model. Our findings help explain why cross-cultural experiences can be so impactful for nascent venturing. The greater the diversity of foreign cultural exposure one attains, the greater it expands scanning and search, association and connection, and evaluation and judgment schemata salient to the pursuit of new venture opportunities. Keywords: Cross-cultural experience; Cognition; Schema theory; Entrepreneurial intentions; Alertness (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jobuve:v:14:y:2020:i:c:s2352673420300457 DOI: 10.1016/j.jbvi.2020.e00189 Access Statistics for this article Journal of Business Venturing Insights is currently edited by Dimo Dimov More articles in Journal of Business Venturing Insights from Elsevier |
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